![]() "Naturally if you increase the number of offers you have substantially, you're also going to increase sales volume substantially," Forrester analyst Sucharita Mulpuru told CNBC. For another, it rolled out new discounts as often as every five minutes, compared with every 10 minutes last year. For one, it stocked its virtual shelves more deeply, allowing more customers to buy the deals they wanted, R.W. He estimates the event may have added between $500 million and $600 million in incremental sales to the retailer's topline.įBIC analyst Deborah Weinswig estimates sales at $525 million, up 26 percent from their projected sales of $415 million a year ago.Īnalysts attributed the lift in Amazon's order volume to several factors. Hottovy, Morningstar's consumer strategist, told CNBC. ![]() To qualify for the sales event, which was created last year to celebrate Amazon's 20th birthday, shoppers need to be members of the service. ![]() The company declined to share how many people signed up for Prime to participate in the sale.
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